If you are chatting on Yahoo! on a certain topic you need to join a chat room. The reason is that you want to share a thought related to that particular topic. Twitter doesn't have rooms but they have enough room for thoughts related to a certain topic and that is possible by a keyword or a #hashtag. When you search for a hashtag all the tweets mentioning it will appear. Similarly if you want to put a product or a site related to a certain words and want others attention in search results, you have to use the key words.
How To Track Keywords ?
Twitter by default shows the 10 most trending topics on your homepage itself but if you need more then you can try these sites.
Twitscoop shows keyword tag clouds that change size in real time.In the Hot Trends section it shows graphs of trending tpoics in hours as well.
Another strength of Twitscoop is that you can also see the number of clicks on bit.ly urls in the tweets itself. And if the tweet contains photos posted on Twitpic it is visible right there by hovering the mouse over view button .
Monitter is real-time tracking site with a facility to view 3 different keywords on a single page. By default they show the Twitter Trending Topics but you can charge all the three engines by substituting your own keywords and watch all of them together.
To get hourly updates by email on the selected keywords you can try Tweetbeep.
Another site for email updates is Tweet Scan.
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