In this busy world, where people want a baby delivered in 9 days and enjoy all four seasons on weekends, how much time do you think they will wait for your blog to load.
It has been proved by various experiments that the readers decision to stay or not to stay on the blog is accomplished in a flash. This crucial impactful time of readers decision ranges from 2-5 seconds. What are the factors that make a positive imprint on a readers mind in such a short span ? Understanding this is of utmost importance.
Lightening Fast Loading Time
Google has one straightforward philosophy - Keep the page loading time short. Among all search engines I bet Google loads fastest. No doubt people stick to it. In this busy world, where people want a baby delivered in 9 days and enjoy all four seasons on weekends, how much time do you think they will wait for your blog to load.
Clear And Courting Colour Combination
Before reading a even single line of text, what strikes the subconscious is the overall colour combination of your blog. The eyes take a snapshot and the judgment starts right there. Nalini Ambady's research paper " Half A Minute : Predicting Teacher Evaluation From Thin Slices Of Non Verbal Behaviour And Physical Attractiveness" proves this 2 second studies. In her experiment she hands over a 2 second muted video tape of various teachers and ask the students,who teaches the best. The results are remarkably similar to a group who evaluated the same teachers for a full semester.
Clean Clutter Free Interface
Over-stuffed sidebars, multiple animated flashing gif images, ads grabbing more real estate than the matter itself, too many columns and boxes like and old junkyard should be avoided at any cost. All these factors may chase the reader like an unleashed Doberman.
Powerful Pull Quotes
The above mentioned three factors affect the reader even without reading a single word from a blog. Now among the things that a visitor never skips is the pull quote. Whether its magazine, newspaper, site or a blog, the reader always goes through he pull - quotes.
Persuasive Headlines
Headlines having a question render the minds of a reader hungry to get the answer. Interrogative headlines thus make the best headlines ever. An all time great example to this is "How to win friends and influence people". Next bet bet is the list type headlines e.g. 6 Animals To Follow For Better Blogging.
I am sure you may be having some more important ideas which I may have missed out. Please feel free to write it here and let the blogosphere watch your words of wisdom.
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